When you get data from your county or other list providers (even high equity) it comes with a mixture of complete and incomplete data. The problem is that most investor do not clean data before they market or skip trace, which decreases ROI due to return mail, bad skip tracing returns etc. REISift does all the heavy listing and SEPARATE trust, companies and incomplete data, as well as COMPLETES all possible addresses and make them USPS complaint for direct mail, and high skip trace results. We then teach a system on how to manage your data and "milk" that incomplete, company, and trust data. This makes sure you focus more on the valuable data you spend hard earned money on, increase ROI, and generate leads that want your help.